Right after we launched, all of our friends & family asked us “How do we use wax melts?” It seemed to be a question that needed a very simple tutorial. 

When we first decided to launch this brand, we never in a million years (as I am sure everyone else in the world) thought that we would have to deal with the consequences of a global pandemic. When the virus first hit China and the news spread about cities being on lockdown, our first thought was legitimately “Oh sh*t”. 

One of our investor meetings ended up being a prospectus meeting for asking one of us out on a date. Another ended up where the offender told us that our concept was not going to raise significant capital or traction. He then sent a follow-up email to link us to some ugly pitch decks for us to mimic.