One of our investor meetings ended up being a prospectus meeting for asking one of us out on a date. Another ended up where the offender told us that our concept was not going to raise significant capital or traction. He then sent a follow-up email to link us to some ugly pitch decks for us to mimic.

Take a mental vacation. Block out time to meditate for 30 minutes. Block out time to take lunch for an hour. Block out time to watch a cat video that makes you laugh. That time out to rejuvenate yourself is also a source of inspiration for continuing to push the business further. Burnout is a real problem and for us, it's not a problem we want to have.

The inspiration behind starting 024 began with a seemingly innocent conversation with a friend. It was a discussion around cannabis, the legalization of cannabis in New York, and what that would mean for the lives of New Yorkers -- to the ones who indulge (either frequently or not) and the ones who observed & occasionally felt inundated by the herby smell from their neighbors & friends in private social gatherings.